Summary

The Aston Martin Elysium project was created during my time at EPAM Continuum (epam-continuum.com). Aston Martin were searching for a digital partner that can work closely with them to holistically connect the dots and deliver a world leading customer experience that exudes luxury.

Aston Martin's target customers are getting younger, more diverse, digitally empowered. How could we craft an experience for the present and the future? Our solution was a brand new way to explore and configure your Aston Martin. Immerse yourself in luxurious detail using Apple Vision Pro. An experience that gets you closer to minute detail, such as stitching, than ever before.

We developed a gallery-like space where the vehicle materializes in front of you. Where you can walk around and view it from every angle. Where you can open the doors and sit inside.

Role

As the Experience Design Director, my focus was on defining the experience strategy, visual design and UI concepts. Including art direction and the implementation of Aston Martin's brand design system.

Outcome

As of today, the project has only been made available to selected existing customers. Nevertheless, results include Increase in leads among young, tech-savy customers. From a brand and marketing prespective, the project is helping Aston Martin develop a forward-thinking, cutting-edge reputation in the automotive industry.

Summary

After channeling their energy toward mergers and acquisitions, Accor turned their attention internally. Accor spent more than $255 million on a new loyalty program called ALL (Accor Live Limitless). In addition to the new loyalty program, Accor Hotels rebranded as Accor.

The new loyalty program is meant to be delivered through a new app and website designed to allow members access to Accor’s over 30 hotel brands, collection of bars, restaurants, nightclubs and “money can’t buy” experiences. Accor described the offering as “augmented hospitality” in the sense of it being complete, immediate, seamless, personalized and easily accessible through a single platform.

Role

I was hired as VP Design & UX for the newly formed "Digital Products & Innovation" group. I was 2 levels removed from the CEO (Sébastien Bazin) and reported directly to the group's Senior Vice President.

Outcome

The successful launch of the loyalty program increased revenue and customer acquisition placing Accor in second place behind Marriot, the current global hospitality leader. I built Accor’s first design organization of 42 multidisciplinary designers, researchers, content strategists. I helped develop the future experience vision of Accor’s new brand and digital platforms helping unify product, technology, marketing, and business groups.

Summary

Created while at AKQA New York (akqa.com), the Verizon Destination Store features multiple immersive and interactive physical areas that highlight the everyday moments that enrich lives.

The first Verizon Destination Stores were launched in New York, Chicago, and Minnesota. They were later launched in Santa Monica, California and Boston. These "connected" stores integrate retail shopping into a continuous experience, offering seamless interactions with customers before they visit the store, while they're in-store, and post-purchase.

This store evolves the brand’s retail strategy from device-driven telecommunications toward lifestyle-based categories that organize accessories, devices, and apps to complement customers’ tech-enabled lifestyles.

Role

As an Associate Creative Director, I was responsible for Strategy + Vision: Produced guidelines, frameworks, design principles. Execution + Validation: Worked hands-on with design and technical teams in the development of storyboards, prototypes, content, visual and interactive design deliverables. Leadership + Management: Managed client relationships. Presented and articulated our vision, approach, and work to multiple Verizon business groups.

Outcome

Discovery and engagement through digital has established Verizon as the go-to destination for a connected lifestyle. Doubled accessory sales from $1B to $2B. Penetrated $7B untapped accessories market. Drove purchases in-between upgrade cycles.

Summary

In 2012 Google began working with Huge (hugeinc.com) to push the boundaries of innovation. During the course of this partnership Huge has developed new products, reimagined their most iconic brands, optimized their communications with the world, and influenced internal operations.

Huge has iterated platforms such as YouTube and Search, plus designed new revenue-driving products while co-creating future visions for entire domains. Huge reimagined the Google Cloud Building, blending the physical and digital to create an ambitious, sustainable space and lead the Android rebrand, creating a global design system that’s architected with inclusivity at its core.

Role

Hired as a Group Design Director dedicated to the Google account. I was responsible for 4 business units: Search, Google Pay, Chrome, Android. I managed client relationships and lead global design teams (US + LATAM) from business problem definition through design execution.

Outcome

1B Monthly interactions with our experiences. 100+ Engagements across Google’s portfolio of products and brands. 12 years - A partnership between Huge + Google that continues to grow.

Summary

Hello bank! is a mobile digital bank operating throughout Europe. The project was launched by BNP Paribas as an acquisition vehicle aimed at young European clients that are looking for fast, easy, mobile banking services.

The project was launched to, not only meet these new customer needs, but to also help in the digital transformation of the entire organization.

Hello bank! was initially launched in 6 European countries: France, Italy, Germany, Belgium, Austria and Czech Republic. The project is supported through different subsidiaries in each country (BNL in Italy, BNP Fortis in Belgium, Cortal Consors in Germany, etc.).

Role

As the Global UX Director, I was responsible for defining the UX vision at an international level. Overseeing all project-specific design processes, development and overall design integrity. Based in Paris and working in collaboration with cross-functional teams in the 6 countries where the project was launched, my mission was to institutionalise UX principles and help Hello bank! and BNP Paribas become a user-focused organisation.

Outcome

Built the first UX design organization at BNP Paribas while helping launch the new brand and digital services in 6 European markets. Hello bank! has become a leader in its industry helping BNP Paribas increase customer acquisition across younger segments.

Summary

Empathy Lab is an AI-native agency born from EPAM (epam.com). They bring 30 years’ experience in pioneering technology for global brands. Making them the perfect partner to lead clients in this new world.

Empathy Lab is built on EPAM’s proven strengths. Allowing them to go beyond traditional solutions, turning advanced technologies like AI into tools that create new opportunities for brands to engage customers and differentiate themselves in competitive markets.

Outcome

Empathy Lab has helped EPAM (an engineering-focused organization) diversify their global offering through successfully acquiring new clients needing design and AI services.

Role

As an Experience Design Director, I was responsible for leading multi-disciplinary designers in creating Empathy Lab's visual system. Including logo, colors, typography, graphic marks, brand book, and website.